Hofer Kommunikation: Campaign realized for Sana 24
Hofer Kommunikation has created a campaign for the health insurer Sana 24. At its core is an online game.
In the fiercely competitive health insurance market, Hofer Kommunikation and Sana 24 are taking a new approach to maximize the impact, the agency writes in a press release. Because customers primarily want to know how they can save on premiums, Sana 24 is focusing this year on providing information about the savings potential. The result is a campaign with a promotional character - and with character. It was allowed to be a little sensational, in the truest sense of the word.
The new posters and advertisements can now be seen throughout the country. At the center of the communication measures is the landing page www.spare-jetzt.ch with the new online game.
