Valora launches Instore TV
Valora Switzerland, the operator of K Kiosk, Press&Books, and Avec, is launching an in-store TV service in collaboration with Habegger.
Digital signage and the associated target group-oriented, concentrated communication are becoming increasingly important, the company wrote in a press release on Monday. For this reason, Valora Switzerland has decided to launch an in-store TV at its 164 most frequented stores. This project was successfully implemented in collaboration with Habegger, the general contractor for digital signage.
