Walker: Canine campaign realized for Pfister
Walker created a campaign for the furniture store Pfister. The stars of the campaign are dogs from the shelter who are waiting for a new home.
Three weeks ago, the Swiss Animal Protection pointed out the exceptional conditions in the completely overcrowded Swiss animal shelters. The STS's urgent appeal was to become the start of an unusual advertising campaign. The product: Top-Care, an innovative new service from Pfister that protects sofas from dirt and stains.
The stars of the new Pfister TV commercials are real dogs from Swiss animal shelters who recommend themselves for adoption. And so that really no argument could speak in the family council against it, the charming four-legged friends advertise at the same time the new textile care service Top Care from Pfister. The guarantor for a harmonious future - not only for dog but also white sofa.
The new campaign, supported by game posters and banners, has been running on television since September 7. On the website specially set up by Pfister Webpage since then, more than 80 four-legged friends have been vying for the favor of a new owner. 17 of them have already found a new home.
The campaign is supported by the Swiss Animal Protection STS. Since many older pets and those with behavioral problems are usually waiting in vain for a new home, Pfister also supports the STS fund for old and difficult-to-place pets. The fund makes contributions on a case-by-case basis to sections of the Swiss Animal Welfare STS that take care of pets that, due to their age or for other reasons, cannot be rehomed or are difficult to rehome, and provide them with a species-appropriate, animal-friendly life as long as they are healthy and full of life.
Responsible at Pfister: Carlos Friedrich, Gianne Holmgren. Responsible at Walker: Pius Walker (CD), Michele Salati (AD), Roger Beckett (text), Cornelia Nünlist/Lisa Binkert (consulting). Research and photos: David Haisch. Production Company: Upstart. Director: Pete Bradley. Website implementation: Guave Studios. Swiss Animal Protection STS: Dani Winter, Press Office STS.
