Denon and personally ambitious for the future
Werbewoche.ch wrote in its article of September 7, 2011 that Denon is becoming a pure consulting company. This is wrong: Denon is still a full-service agency specializing in corporate publishing. The Denon Group has been given the opportunity to correct this.
Denon Corporate Publishing and Persönlich Verlags AG are launching an ambitious offensive with a targeted development and expansion of future-oriented business activities. In future, Persönlich Verlags AG will utilize the potential of the leading business magazine for communication, "Persönlich", and the associated online platform Persoenlich.com even more systematically and consistently. Additional business areas and services in the communications and marketing community will strengthen the growth path of "persönlich".
To this end, the operational management structure will be strengthened with a new managing director for the specialist publishing house. Editor-in-chief Matthias Ackeret remains editor-in-chief, Roman Frank publishing and advertising manager.
As a full-service agency, Denon Corporate Publishing is strengthening its core competencies in conceptual consulting and strong content implementation, in print, online and film with production expertise in all areas. The repositioning is linked to the appointment of a new management team for corporate publishing, design and online publishing. Denon Corporate Publishing is positioning itself as a competent and innovative service provider for sophisticated and customized corporate media from a single source.
As CEO ad interim, Beat Schaller is mandated to focus all strengths and competencies on customer needs and market developments. As part of a repositioning process, four new attractive positions are currently being created at the media company in Rapperswil. The vacancies are already being advertised on various platforms.
