10 years "Only an advertisement can do that"

In the beginning, it was advertising agencies. They were commissioned to think about the advantages of advertisements. The resulting templates were used by publishers in large numbers. Each advertisement not only promoted advertisements, but also the agency in question. According to a statement from the Swiss Media Association, the ideas for these advertisements came primarily from the young creatives in the agencies. This gave the association the idea of organizing "Only an ad can do that" as a competition for creatives up to the age of 28. The prize for the winners: substantial prize money and the commission to realize their work (for a fee). The crowning glory is an unforgettable experience made possible by Publimedia: participation in bestYET, a two-day and two-night creative competition in a major European city.

For the first time, the competition has a special motto. It is expressed in a lengthy quote from Ira Glass, an American producer and radio presenter. The quote can be found in the call for entries www.das-kann-nur-ein-inserat.ch.

You can now choose to submit ideas for individual subjects or for a campaign of 3 to 4 subjects. In addition, the briefing has almost no restrictions. And there is now a briefing event on the program - so that you can find out all the essentials at first hand and get answers to all your questions: on 2 November 2011 in Zurich. Register by October 28, 2011 at [email protected]

The jury members
The majority of the jury is made up of young creatives who have already shown what they can do: Isabelle Hauser, multiple winner of "Das kann nur ein Inserat", recently appointed Art Director at Ruf Lanz, Diana Rossi, ADC member, recently appointed Creative Director at Spillmann/Felser/Leo Burnett, Patrick Ryffel, multiple winner of "Das kann nur ein Inserat" and other competitions, recently appointed copywriter at Philipp und Keuntje in Hamburg. Other jury members are Stefan Erhart, who as Head of Brand Management Switzerland at Swiss Life is responsible for the current "Wendesätze" campaign, and Michael Seiler as representative of the Swiss Media Association. The jury president is Andreas Prokesch, the long-standing chairman of the ADC judging panel.

"Only an advertisement can do that" is supported by Keystone, Art Directors Club ADC Switzerland, ASW Allianz Schweizer Werbeagenturen, BSW Swiss Leading Agencies, Script, SW Schweizer Werbung, Werbewoche, Cominmag.ch (media partner) and Publimedia (bestYET), Swissprinters Zofingen.

The dates
- Briefing event November 2, 2011
- Closing date December 1, 2011
- Award ceremony December 13, 2011
- bestYET in Oslo May 10-12, 2012