Cast in cement
Erdmannpeisker has developed a communication concept for Vigier.
Vigier is one of the leading suppliers of cement, sand, gravel and concrete products. Robert Vigier founded Switzerland's first cement plant almost 140 years ago. Today, his name refers to a group of five divisions with over 1000 employees. Vigier includes Vigier Ciment, Vigier Beton, Vigier Rail, Creabeton and Altola. The decentralized company structure was transformed into a holding company. Following a pitch presentation, the Biel-based agency Erdmannpeisker was therefore commissioned to develop a uniform image for all companies in the Vigier Group. The team led by Creative Director Gabriel Peisker then developed a special key visual that communicates Vigier's customer friendliness in a spectacular way: a handshake between two giant concrete hands, each held by a crane. The agency team also created a separate USP for each Vigier sub-brand - and its own striking visual.
In addition to the resulting holistic image campaign, a new website, brochures, a trade fair concept and business stationery were also developed. pan
