Brugger & Bernhardt: Surprise at the movies for Arche Brockenhaus
For the first time in its 30-year history, the Brockenhaus at Arche Zurich has launched a cinema and online campaign. The concept was developed by copywriter Hans Peter Brugger and art director Frank Bernhardt.
Her idea: if you shop at the Brockenhaus and look around on site, you can not only furnish your home cheaply. There is also the chance to buy a real designer piece, a first edition, a valuable original painting. As happened again recently, when a lucky buyer purchased a Jackson Pollock worth several million dollars for five dollars at the Brockenhaus in San Bernardino, California. The claim "Surprises included" is intended to sum up this advantage of the Brockenhaus. The cinema campaign is designed for the long term and is supported by banner advertising. The first season has just started.
Responsible at the Arche Zürich association: Ernst Haueter (Managing Director, overall responsibility), Kathrin Winzeler (Marketing and Communication), Roger Notter (Head of Arche Brockenhaus). Responsible for creation and production: Hans Peter Brugger (Basel, text and concept), Frank Bernhardt (Continue, Basel, art direction and concept).
