Servus TV grows
Since Channel Media began marketing Servus TV at the start of the year, the channel has seen steady growth in German-speaking Switzerland among viewers aged 15 to 59.
In the second quarter of 2011, the channel achieved a market share of 0.1 percent and net reach increased from 275,30 to 299,000 from the first to the second quarter of 2011, a statement said. Servus TV is also being used for significantly longer: Compared to the first quarter of 2011, usage in minutes has almost doubled. Viewers watch Servus TV for an average of 65.5 minutes.
Servus TV, a Red Bull Media House company based in Salzburg, has been offering an advertising window exclusively for Switzerland since the beginning of the year.
