The advertising week on Star TV: Axe Full Control - Cannes Special
The major problem faced by many male dogs—«premature sweating»—leads to insecurity and hinders their efforts to attract females.
The advertising agency Ponce Buenos Aires Argentina dedicates itself to this last big taboo topic in the unmistakable Axe style and hits the mark again with the current spot series.
All four Axe Full Control commercials were awarded Golden Lions at this year's Cannes Advertising Festival; both the idea and the implementation completely convinced the jury.
"Advertising Week" on Star TV will show the successful campaign in a Cannes special at 7:45 p.m. or anytime at Startv.ch.
