Goldbach Interactive takes over Facebook activities for Nivea
Goldbach Interactive has been working with Nivea Switzerland since April. The first projects they've implemented together are already online. Most recently, the agency launched the Nivea for Men Facebook page.
In addition, Goldbach Interactive has already designed and implemented the branding tab with virtual gift function, survey tool, video integration and much more for the Facebook page Nivea Schweiz/Suisse in recent months. The agency is also responsible for content planning and moderation. The German-French community management is handled by the social media management tool Buddy Media.
To launch the fan site, Goldbach Interactive worked with Nivea to implement a competition app in which 40 percent of the community members registered at the time took part. The names of 400 winners were printed on a special edition of oversized Nivea cans, which went to the winners filled with Nivea products. Further joint projects are being planned.
