Ruf Lanz for Bank Coop: TV spots for Fair Banking
Since 2008, Ruf Lanz has been promoting the various customer benefits of Bank Coop using artfully folded, origami-style banknotes. As part of this long-term campaign, two new TV commercials have been produced in recent months and will premiere on Monday evening.
This time, entire underwater worlds have been created from banknotes, in which different scenes take place. The scenes symbolize the different aspects of fair banking in a comprehensible yet surprising way.
The spots were realized in close cooperation with Markenfilm Schweiz and the 3D specialists from Sehsucht Hamburg.
Responsible at Bank Coop: Mathias von Wartburg (Head of Competence Center Marketing), Barbara Gürtler (Advertising Manager). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (CD), Florian Fleischmann, Mario Moosbrugger (AD), Andreas Hornung (text), Sabrina Luck (consulting), Michael Gassler, Heike Rindfleisch (consulting management). Responsible at Markenfilm Switzerland: Uli Scheper (Producer). Responsible at Sehsucht Hamburg: Ole Peters, Christian Heyde (Director). Felix Geremus, Jörn Engelke, Matthias Thomann, Daniel Jahnel, Marco Kowalik, Timo von Wittken (3D Artists). Andreas Coutsoumbelis, Julian Büchner, Jan Tiller (Producer). Christoph Senn (Edit). Music & Sound Design: Kirschnermusic, Alexander Kirschner.
