A-words.ch / Text & Design: Search for a construction site professional
The Winterthur-based communications agency A-words.ch / Text & Design has developed a new approach to recruiting management personnel in the construction industry for SK Consulting and launched a cross-media campaign. The campaign centers on a clearly structured landing page and the first “construction-themed cocktail party by the pool.”.
The search for qualified management personnel in the construction industry is currently a challenge; the market for first-class trained specialists and managers is increasingly drying up. Against this backdrop, SK Consulting, which specializes in personnel management consulting, has entrusted A-words.ch / Text & Design with the development of an advertising campaign. Interested parties are made aware of the landing page by means of print and online advertisements as well as billboards and flyers, and are also addressed with elements of viral marketing.
The corresponding message is: "Swiss foremen, construction managers and project managers are now meeting at www.baustellenprofi.ch." In addition, the 1st construction aperitif by the pool is intended to act as an attraction, according to a statement from the agency. On the landing page, visitors can immerse themselves in the modern world of construction sites and are then given clear guidance: To the registration for the 1st Construction Apéro at the pool, to the contact form for information on a current management position and to the new Facebook page "Baustellenprofi". The aim of the campaign is to establish contact, exchange ideas and network.
Responsible at SK Consulting: Susanne Kuntner (personnel and management consultant). Responsible at A-words.ch / Text & Design: Eva Kesper-Wegelin (graphic design), André Kesper (idea, concept, text). Web programming: Escapenet.
