BSSM is looking for Bio Suisse converts
The BSSM advertising agency has created ad campaigns for Bio Suisse. In full-page ads, the umbrella organization for Swiss Knospe-certified farms is seeking agricultural operations that are transitioning to organic farming in accordance with the Knospe guidelines.
Due to the increasing appetite of Swiss consumers, Swiss organic farming is currently unable to meet the growing demand - despite good product prices, according to a press release from the agency. The Bio Suisse series of advertisements focuses on this potential and encourages conventional farms to make the switch. The advertisements will be placed in specialist publications in German-speaking and French-speaking Switzerland. Bio Suisse has set up a special web platform at www.bio-offensive.ch where interested parties can find further information.
Responsible at Bio Suisse, Basel: Stephan Jaun (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Daniel Bard (AD), Hannes Müller (text), Sylvia Halbeisen (consulting). Photos: Ralph Lehner.
