Draftfcb/Lowe Group: New BMW special models advertised
The Draftfcb/Lowe Group has developed a national campaign for BMW. The campaign promotes the new Dynamic Edition.
In addition to print ads, the campaign includes a special model flyer, a microsite on the BMW homepage and online banners.
Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communications). Responsible at Draftfcb/Lowe: Daniel Comte (ECD), David Honegger (text), Céline Dillier (AD), Rolf Jeger, Christina Koch (consulting), Jasmin Keiser (DTP).
