Wirz: Campaign for bicycle helmet wearing won
Following a pitch, the Swiss Council for Accident Prevention (BFU), the Swiss Transport Club (VCS), and Swiss Cycling selected Wirz as their new partner.
The agency was looking for a new campaign that promotes the voluntary wearing of bicycle helmets, but works without shock images and threatening fingers. Wirz succeeded in convincing the decision-making committee in both strategic and creative terms, the agency writes in a statement. The new campaign, which includes a range of on and offline measures, is to be launched in spring 2012.
