Renzen: Helvetia "Klötzli" sent to Vancouver
Renzen Communications has developed an umbrella campaign for the insurance company Helvetia. To mark the Olympic Games in Vancouver, the Aarau-based agency created two animated short films. The two short sponsorship spots feature Helvetia’s «Klötzli» in ski jumping and cross-country skiing action.
The aim of the campaign is to dramatize the simplicity of the insurance and pension solutions and at the same time to position them as independent and distinctive. Helvetia's long-standing sponsorship commitment, particularly with the Swiss Ski Association Swiss-Ski, also plays a major role in the communication. The Helvetia blocks in the logo colors also play a role in print implementations on posters, advertisements and brochures.
> To the spot 1
> To the spot 2
Responsible at Helvetia Insurance: Daniel Brunner (Head of Branding), Edward Stauber (Head of Brand Services). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD), Achim Kaufmann (graphics), Frédéric Renzen (consulting). TV spot production: Lobster Studios, Schlieren, Karin Leonhardt (overall responsibility), Christian Rueeger (picture), Steven Noi (sound).
