Slovakia: One subscription for all online media
Nine Slovakian media companies have joined forces to finally earn money with their online publications, as Bloomberg reports. For 2.90 euros a month or 29 euros a year, users can consume the content of all media.
According to the press release, the aim of the model developed by Piano Media is to persuade 1.5% of Slovakia's 2.5 million Internet users to subscribe within a year. By 2015, this figure should rise to five to 15 percent. In the first month, the payment platform generated a modest 40,000 euros. The profits are divided between the individual services depending on the number of users. Piano Media keeps 30 percent of the revenue. One participant told Bloomberg that the monthly revenue could already replace one of the top 10 advertising customers. In the longer term, Piano Media also wants to implement the model in neighboring countries.
