SFLB: Even giants are fragile
Suva has launched a new campaign aimed at finance and HR managers to show how they can keep their insurance premiums low through prevention. The subjects were designed by the SFLB agency under the motto "No one is invulnerable".
Various subjects show artfully crafted porcelain figurines of powerfully built foresters, road builders and metal workers who are first unharmed and then injured. Both figures are marked with a price tag. Surprisingly, the price of the broken figure is much higher. This dramatizes the fact that accidents cause enormous costs - costs that could be avoided with effective prevention.
The subjects are now on display. The microsite Gerechtepraemien.ch and placed various online banners.
Responsible at Suva: Daniela Bassi (Head of Communications and Marketing), Urs Schaad (Head of Marketing Communications), Jasmin Bucheli (SuvaRisk Communications), Kurt Heussi (Head of SuvaRisk). Responsible at Spillmann/Felser/Leo Burnett: Sebastian Krayer (AD), Reto Vogler (text), Dan Strasser, Patrick Suter (CD), Martin Spillmann (ECD), Pam Hügli, Charlotte Gut, Simone Ammann (consulting), Anna Colby (art buying). Porcelain figurines: Illusion Ltd.
