Maz certified 16 Media spokesman
At the end of August, 16 media spokespeople successfully completed the Certificate of Advanced Studies (CAS) in «Professional Media Relations» at the Maz. Under the guidance of program director Flavien Allenspach, they studied and practiced both technical and strategic media and communication skills at the Swiss School of Journalism.
This included, among other things, media-effective copywriting, setting up and networking an efficient media office, competent appearance in front of microphone and camera, communication in crises and issues management. The course is offered by Maz - the Swiss School of Journalism - in cooperation with the Zurich School of Business HWZ and the Swiss Public Relations Institute SPRI.
Certificates received:
Beyeler Caroline, Youth Advocacy Office Limmattal/Albis; Bolliger Gieri, Foundation for the Animal in Law TIR; D'Alessandro Luca, OdASanté; Lottici Eleonora; Mühlethaler Fritz, BKW FMB Energy; Santschi Mascha, Superior Court of the Canton of Lucerne; Schindler Katharina, Swiss Red Cross; Schnüriger Ariane, Novartis International; Scholz Fabienne, Ernst & Young; Senn Mohanathas Debora; Stücker Anne, KOF Konjunkturforschungsstelle ETH Zürich; Torresani Elena, Phonak; Walpen Josianne, Stiftung für Konsumentenschutz; Wegelin Anna, Mission 21; Wüthrich Yvonne, Arosa Tourismus; Zobrist Matthias.
