Last but not least: Half-naked for Brandtastic
Jorge Gonzalez, the flamboyant catwalk coach from «Germany’s Next Topmodel,» was in Zurich this morning looking for half-naked Swiss women for the opening of the Brandtastic fashion store. More than 50 people answered his call and showed up wearing only underwear.
Jorge Gonzalez stood in the middle of the crowd of half-naked people. Under the motto "Come in your underwear - and dress for free", he was looking for Swiss people to appear half-naked at the opening of Brandtastic. Around 50 men, women and even some kids responded to the Colombian-born man's call. "The people in Zurich are really super relaxed," says Gonzalez. He was really surprised at how many people spontaneously took part. In addition to styling tips from Gonzalez, the half-naked people also received a new outfit from Brandtastic's colorful range. As soon as everyone was wearing something on their bodies again, Jorge Gonzalez chose ten women and taught them his "Chicas Walk". To do this, he grabbed his own 18-centimeter high heels and demonstrated several times how a professional walks down the catwalk.
This campaign was intended to welcome brands such as Desigual, Custo Barce-lona, Rich & Royal and Billabong, who found a roof over their heads at Brandtastic for the first time.
