Scholz & Friends Zurich / Euro RSCG Zurich: New Credit Suisse investment campaign
In mid-August, Credit Suisse will launch its new nationwide campaign focused on the topic of «Saving and Investing.» The two Zurich-based agencies, Scholz & Friends and Euro RSCG, collaborated on this campaign.
The new campaign aims to put a "face" to investment advice. Credit Suisse employees are featured in print ads and on POS posters. In the TV spot, the link between local anchoring of the advice and global expertise is made clear. In addition to TV (Euro RSCG Zurich and Bubbles Film, Hamburg), print (Euro RSCG Zurich) and POS, the online channel is also taken into account (both Scholz & Friends).
Until the end of October 2011, strategy funds worth 5 x 5'000 Swiss francs will also be raffled on the Credit-suisse.com/anlegen Internet platform.
Responsible at Credit Suisse: Daniel Fischer (Head of Marketing Investment Services & Products), Anja Herrmann (Head of Private Banking Advertising). Responsible at Scholz & Friends ZurichAlessandra Ira, Sandra Willi (consulting), Marcin Baba / Andrei Vid (creation art), Sören Schröder (text). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (creative direction), Constantine Wrage (agency producer), Walter Tagliaferri, Rolf Hunziker (consulting). Responsible at Bubbles Film, Hamburg: Petra Felten-Geisinger (Executive Producer), Tim Löhr (Director), Franz Lustig (Cinematographer).
