Valencia shipped for Swisscom TV Box to try out
To convince its customers of Swisscom TV, the telecom provider sends out a cardboard model of its TV box. The mailing was created and implemented by Valencia Kommunikation.
The mailing developed by Valencia Kommunikation aims to overcome the inhibition threshold - to put a new device in the living room and get to know its technology. The TV box was therefore designed from cardboard in original size as a "handicraft sheet" and sent to the customers for a non-binding view at home. In this way, they can familiarize themselves with the device in a playful way, see whether it fits into their TV furniture and which connections can be found on the back. The model is supplemented by an information brochure in the form of a remote control. The mailing has been sent to over 70,000 Swiss households since August 11, 2011.
Responsible at Swisscom: Germinal Lopez (Dialog Marketing), Maurizio Della Mura (Swisscom TV segment). Responsible at Valencia Communication: Sabina Wothe (Client Service Direction), Jeanne Marquardt, Milena Hüppi (Consulting), Simone Pérez-Fluri (Creative Direction), Beatrice Ketterlin (Art Direction), Sebastian Refardt (Text), Jessica Vonmoos (Graphics), Emanuel Plüss (Desktop).
