China soon to be the second largest advertising nation?
The Chinese advertising market is still developing compared to countries such as the USA and Japan. However, it has recently been catching up noticeably: The world's largest population and rising purchasing power are the two driving forces behind this.
According to eMarketer estimates, advertising budgets in China will increase to such an extent that the People's Republic will become the second largest advertising nation in the world by the end of the year. The frontrunner in 2010 was Japan, where advertising spending amounted to 34 billion dollars. However, due to the tsunami disaster and ongoing economic difficulties, the market is expected to shrink by 3.7 percent to 32.7 billion dollars.
