Media Focus: More advertising in July
This year, the advertising volume in July was around CHF 263 million. Compared to the previous year, this represents an increase of 10.3 percent.
Seven of the ten most-advertised products and services in the month of July 2011 cater to physical well-being, according to Media Focus. In addition to ice creams and beer brands, McDonald's, a fast-food restaurant, was also among the month's top 10. With the products Emmi Crema di Latte ice cream bidons and Frisco Extreme, two ice creams were among the top 10 most advertised products in July 2011. Around 16.5 percent, or CHF 5.0 million, of the food sector's gross value added in July 2011 was attributable to frozen products. The largest shares of gross value print were held by the product segments "Glace Premiumglace + Bidons" (48.6 percent), "Glace Cornets" (24 percent) and "Frozen Pizzas" (14.7 percent).
With Feldschlösschen Premium, Heineken and Feldschlösschen Alkoholfrei, three beers were placed in the top 10. Coca Cola was the only soft drink to make it into the top 10 in the July 2011 advertising month. All products were advertised almost exclusively on TV.
The biggest increase in gross value added compared with the same month of the previous year was achieved by the telecommunications sector (+91.6 percent). Mobile, the largest product group in the industry, saw the strongest growth in July 2011. Compared to the previous year, gross value print increased by 96.4 percent to CHF 12.3 million. Around a third of this was invested in advertising for mobile devices.
Development of advertising print in the media compared with the previous year:
Internet/TV Media Group: Change in methodology in the Internet media group (as of Jan. 1, 2011), TV (as of Jan. 1, 2010); figures are not directly comparable with the previous year.
Media Group Digital Advertising Space: The cooperation with the data supplier expired as of 12/31/10; it is no longer reported or is reported as 0 as of 01/01/2011.
