Wunderman: Making an ad out of a molehill
Wunderman created a new ad for Phonak's Hear the World campaign. The print subject illustrates the unpleasant side of hearing loss in an original way.
When hearing slowly deteriorates, the human ear can initially no longer perceive high frequencies. In everyday life, this is not only impractical, but sometimes even leads to painful side effects - as strikingly depicted in the ad. With a minimalist ad, Hear the World now shows a perfidious beneficiary of this situation and encourages in an entertaining way to make a hearing test in time: On the white page, a common mosquito is depicted in its original size. The discreet headline at the bottom of the image breaks up the ad:
Hear the World is a global initiative by hearing instrument manufacturer Phonak to raise awareness about hearing and hearing loss. The initiative addresses social and emotional consequences of hearing loss and provides information on prevention and solutions for a problem that affects 16 percent of the world's population.
Responsible at Hear the World: Renato Di Rubbo (Director Marketing Channel Solutions), Elena Torresani (Marketing Manager, Corporate Marketing). Responsible at Wunderman (Y&R Group): Markus Gut (CCO), Thomas Engeli (ECD), Michael Gallmann (AD), Florian Tillmann (Text), Rahel Güttler (Senior Consultant).
