Agency at the airport: AWZ goes into the sawdust with customers
Following last year’s Tell plays, the Swiss direct marketing agency is inviting its customers to “Sägemehl” this year. The agency designed the invitations as a mailing distributed at the airport.
So that the dear AWZ customers could be distinguished from the bad guys on the swinging ground in Oberdiessbach, a personalized "non-swinging trousers" was sent out as an invitation. Strapped on, these also served as a comfortable seat on the wooden benches. A record number of participating AWZ customers were the result of the rustic invitation mailing.
Responsible at AWZ Bern, Zurich, Basel and Lugano: Hinni Marco (CEO), Sprecher Lieni (Head of Sales), Oesch Michaela, Marketing Specialist. Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Christos Karachristos (Graphics), Patrick Lindner (Text). Swinger pants production: Baldoni, Wittenbach.
