Wapico: "Uldry only prints beautiful posters"
The advertising and communications agency Wapico, based in Bern and Fribourg, has been commissioned by the screen printing company Uldry. It was tasked with designing posters for Serigraphie Uldry, which was founded in 1965 by Albin and Noëlle Uldry.
Posters, because Uldry's specialty is poster screen printing. According to a Wapico press release, the Bern-based company has always topped the list of the 100 best Swiss posters for years, and Uldrys has also won prestigious international prizes for poster printing. A single subject was chosen: a "nature morte", well understood in the style of the old masters, but photographed in a modern way. The "old masters" are and remain masterful even today, according to the image statement. The screen and squeegee symbolize screen printing. The fact that Uldry only prints beautiful posters underlines the picture's message with a wink.
Responsible at Serigraphie Uldry: Jacques and Madeleine Uldry. Responsible at Wapico: René Walker (CD), Olaf Pilleri (consultant). Photography: Charlotte Walker, Fribourg.
