Blue Spirit for Proretail: subsidiary develops website for parent company
The Blue Spirit agency has created a new website for its parent company Proretail. The entire corporate identity has now been revised with a new logo and new claim.
Proretail has been showcasing brands for over 20 years, according to a press release. In addition to shopfitting, POS concepts, promotions, events, displays and trade fair construction, clients have repeatedly asked the company, which was still called Prowerbe AG at the time, for communication solutions. This led to the spin-off of the Blue Spirit advertising agency in 1999. As the latter also offered digital marketing with design and programming from a single source in addition to classic advertising and trade marketing, the parent company commissioned the subsidiary to develop a new web presence.
Responsible at Proretail: Patrik Luther (Managing Director). Responsible at Blue Spirit Communications: Sarah Dovlo (Consulting), Manuel Cottone, Matze Lenz (Design), Jvo Maurer (Development), Sandra Bühlmann (Front End Development).
