Advico Young & Rubicam: Camel sends five friends to Shanghai
With its «Camel Access11» promotion, Camel is offering five friends from different European countries the chance to win a trip to Shanghai—featuring cultural and nightlife activities, as well as accommodations at the «Camel Hotel,» where all the winners will meet.
The promotion is based on a microsite developed by Advico, on which five friends can register as a team and play together for the main prize. To do this, they have to collect lucky codes, which can be found in packets of cigarettes or in Fortune Cookies distributed at the POS. After entering the first five codes, each participant also receives a T-shirt with their name translated into Chinese. "Camel Access11" will be promoted with a comprehensive POS package, print ads, e-newsletters, direct mailings and a movie spot at the Orange Cinema Open Air. A Camel Swing Pack specially designed for the promotion is now available in stores.
Responsible at JT International: Sonja Hennecke, Cristina Musco Bächler, Irma de Gregorio. Responsible at AY&R: Markus Gut (CCO), Martin Stulz (CD), Oliver Glutz von Blotzheim (AD) Sandro Tissi, Elias Zurbuchen (graphics), Sven Rufer, Lena Nasdal (text), Jonathan Schipper, Emillia Vasella (consulting), Peter Koller/Discover IT (programming).
