Ogilvy & Mather: Devilish creation for Berghaus Diavolezza
The Berghaus Diavolezza—operated by Bergbahnen Engadin St. Moriz—is a well-known and popular starting point for anyone looking for adventure in the Grisons Alps. The current winter campaign aims to show that you can also enjoy a great meal at 3,000 meters.
The motif combines the name of the region with the cuisine of the hotel. According to the press release, the campaign is aimed at freeriders and skiers as well as all excursion guests and connoisseurs. The posters are placed at the stations and in the gondolas of the mountain railroads and are displayed throughout the season.
Responsible at Best AG: Dieter Bogner (Head of Marketing Services) and Michael Kirchner (Head of Product Management). Responsible at Ogilvy & Mather: Thomas Bolliger (Creative Direction), Stephanie van Ophuisen (Graphics), Marc Schwitter (Text), Filippo Salmina (DTP), Dominik Abt, Brigitte Meyer (Consulting).
Responsible at Best AG: Dieter Bogner (Head of Marketing Services) and Michael Kirchner (Head of Product Management). Responsible at Ogilvy & Mather: Thomas Bolliger (Creative Direction), Stephanie van Ophuisen (Graphics), Marc Schwitter (Text), Filippo Salmina (DTP), Dominik Abt, Brigitte Meyer (Consulting).
