Bertelsmann with new logo
Bertelsmann has given itself a new brand identity. The central element is the new blue logo, whose bolder typeface was developed based on the previous logo.
The new, "powerful word mark" is intended to emphasize the Group's "strength and design aspirations", according to Kress.de. In future, the logo will do without the complementary slogan "media worldwide" that was previously used. The new slogan "creativity meets entrepreneurship", used for the first time in this year's annual report, will instead be used by Bertelsmann in other contexts as required. Bertelsmann developed the new image in collaboration with the Hamburg agency Peter Schmidt Group.
The previous logo:
