Valencia Kommunikation creates new Zurich logo
The newly launched Zurich destination brand leverages the synergies between the city and the canton as a business hub, a place to live, and a vacation destination. Valencia Kommunikation created a new logo and tagline for the brand.
At the end of 2010, the Zurich city and government councils decided to join forces with Zürich Tourism and created the integrated destination brand Zürich. After a competitive presentation, Valencia Kommunikation was commissioned to develop a logo, including a claim, which would clearly and differentiatedly bring the core values of the destination brand to the point.
CD Simone Pérez-Fluri's team developed an independent serif typeface that is intended to exude reliability while still appearing lively thanks to the combination of uppercase and lowercase letters. The claim "World Class. Swiss Made." is intended to combine internationality and cosmopolitanism with Swissness.
Responsible at Zürich Tourism: Marlis Ackermann (CEO). Responsible at Valencia Communication: Esther Weber, Melanie Nolte (consulting), Simone Pérez-Fluri (CD), Sebastian Refardt (text), Beatrice Ketterlin (AD), Julia Jenny, Nicole Bollinger, Jessica Vonmoos (graphics).
