Draftfcb/Lowe Group makes rockers confess
The agency Draftfcb/Lowe has created a campaign for the BMW Motorrad Roadshow. In addition to traditional advertising materials, the campaign is featured in a special banner that blurs the lines between traditional online advertising and online video.
Throughout the motorcycle season, dealers bring the latest motorcycles to the most beautiful routes in Switzerland. Here, motorcyclists can test ride all models to their heart's content. The result is test rides that impress everyone. Draftfcb/Lowe realizes this by showing a confessing foreign brand rider. Apparently he couldn't resist the temptation of a test drive. The film can be viewed on the Draftfcb/Lowe YouTube channel
Responsible at BMW Motorrad: Tom Petertil (Head of BMW Motorrad Switzerland). Responsible at Lowe: Daniel Comte (ECD), Boris Beuckmann (text), Andrea Huber (AD), Rolf Jeger, Myriam Dünnenberger, Nina Marti (consulting); Oliver Nanzig (photo).
