Wirz Werbung: With the elephant through the china store
For the client Mobiliar, the agency Wirz Werbung has developed a game for the smartphone in cooperation with Assai and Gbanga: Pilotifant. The elephant game is primarily about not letting any damage occur.
You control a runaway elephant through a china store and try to guide the clumsy pachyderm through many tricky levels without causing too much damage. The game is available for free in both the iTunes Store and the Android Market. The Pilotifant game is promoted with a banner campaign and on other advertising media.
Responsible at Mobiliar: Janine Wenger (Advertising Project Manager), Christoph Ott (Head of Marketing Communications). Responsible at Wirz Advertising: Hanning Beland, Benjamin Staudenmann (art), Bianca Kury (text), Philipp Skrabal (CD), Yves Rückert, Liliana Belchior (consulting). Responsible at Assai: Sam Sherbini, Ruben Frank (production), Marco Zimmerli, Milena Gsteiger (art), Yves Erne, Andreas Bosshart (consulting), Markus Schärer (overall responsibility). Responsible at Millform: Matthias Sala (overall responsibility), Benjamin Berger (production).
