Meta Design develops new brand strategy together with Arag
A new brand strategy is intended to highlight the transformation of the Arag insurance group and strengthen the brand’s public image. The branding agency Meta Design has been supporting the brand strategy process since 2010 and advising the company on brand management.
After an intensive analysis, Meta Design defined the following together with those responsible
Arag's strengths and unique selling points and bundled these into a positioning with the leitmotif "independence". An idea designed to illustrate what Arag has in common with its customers. The aim is to make the brand promise emotionally accessible and to expand the impact of the Arag brand.
As the first measure in the implementation of the brand strategy, Meta Design developed a brand film that is intended to get to the heart of Arag's conviction and make its self-image tangible for employees and customers. The "independence" motif is brought to life through the senses, and a specially composed brand song supports the message acoustically.
