Y&R Group: New mobile site for Geberit AquaClean
Geberit commissioned the Y&R Group to develop a mobile site for Geberit AquaClean. The new site was launched in six countries and is tailored to the needs of mobile users.
All content is accessible with a maximum of three clicks and the design has been optimized for touchscreen operation. In addition to the most important product information, interested parties can quickly find current trade fair dates or a Geberit AquaClean partner in their area. A collection of videos is also intended to provide an uncomplicated way of showing exactly how the shower principle works and what experiences other people have had with Geberit AquaClean. A YouTube channel with the "Geberit AquaClean look and feel" was created especially for this purpose.
The mobile site, whose homepage incorporates the key visual of the current "I love Water" campaign, has been optimized for both smartphones and tablets. The Y&R Group is responsible for the concept, design and implementation in six countries.
Responsible at Geberit AquaClean: Christian Bartholet (Marketing Manager) and Karin Holzer (MarCom Manager/Project Management). Responsible at Y&R Group: Alan Ganguillet (Design), Julia Brandstätter (Text), Oliver Läubli and Sina Wiederkehr (Programming), Nicole Platel (Consulting).
