New PR mandate for Grayling Switzerland / Europe
Allianz Worldwide Care has commissioned the international PR agency Grayling to design and implement its Europe-wide communications program. In addition to Switzerland, the program places a particular focus on the markets in the United Kingdom, France, and the Netherlands.
The new mandate will be coordinated by Grayling's Dublin office. In the final selection process, Grayling was able to prevail against two other competitors. According to Claude Daboul, Director of Sales, Marketing and Operations at Allianz Worldwide Care AWC, it was not only the agency's global presence that was important, but also its ethics and values, which are very close to those of AWC. "We wanted to work with an agency that had both a global presence and a wealth of experience and expertise to complement our objectives and meet our requirements," she says, explaining the decision to work with Grayling.
