Last but not least: Advertising for real men
News from the "sex sells - or not" front: Lift importer Hydraul Technik had the remarkable idea of comparing the Mammut Lift equipment it imports with push-up brassieres.
"We push everything to the right height," the company promises on a recent ad. And further down: "Heavy things made easy, with lifting platforms from Mammut Lift.". Plus, a woman's bust wrapped in a snazzy push-up bra. The womankind was certainly not waiting for this subject - on the contrary. Ugh, we say. However, the economic damage will probably be limited, since the ad was published in the commercial vehicle magazine Strassentransport - whose readership is more likely to be on the male side, i.e. the really male side (= truck-driving, beer-swilling, hard-rock-listening and porn-picture-hanging). And they will love the subject. For sure.
On the same topic on Werbewoche.ch:
> Last but not least: Sex sells - really?
> Last but not least: Of lakes, mountains and bare feet
(Spot was unfortunately removed by the user...)
