Top of the week: SF market share increases
According to a press release, SRF's TV channels (SF 1, SF zwei, SF info) achieved an average daily market share of 30.7 percent in the first six months of 2011.
Looking at the individual channels separately, SF 1's market share of 21.0% represents an increase of 0.8 percentage points compared to the 2010 half-year average. Due to the lack of major sporting events, SF 2 lost 3.9 percentage points compared to the previous year (January to June 2011: 8.0 % market share). In 2010, SF zwei had benefited greatly from the Winter Olympics in Vancouver and the Football World Cup in South Africa. SF info gained 0.1 percentage points compared to the first half of 2010 (1.8 % market share). Information programs in particular made gains on SF 1. For example, the main edition of "Tagesschau " increased to a market share of 50.8% in the first half of 2011 (up 1.6 percentage points on the first half of 2010). "10vor10" achieved an increase of 2.7 percentage points (January to June 2011: 35.1 % market share), and "Eco" recorded an increase of 3.4 percentage points (21.7 %).
