Corporate Forum Best of 2011
The jury of Europe's largest corporate communications competition selected 167 winners from among 633 entries. Switzerland took home 6 gold and 18 silver awards.
How does corporate responsibility influence communication and what opportunities does this present? What impact do iPad, social media and co. have on the CP world? How can the efficiency of CP media be measured? Europe's largest CP congress, which took place in Hamburg on July 6, sought to answer these questions. A competition is associated with the industry get-together. The BCP (Best of Corporate Publishing) is regarded as the showcase for innovations in the corporate publishing market. The award has been jointly organized by the leading industry magazines Acquisa, Horizont, w&v and Werbewoche since 2003. "The quality of submissions is increasing. Innovations and cross-media ideas are on the rise," said the jury. 28 categories were evaluated. Entries in the digital categories increased by more than 10 percent. This involves e-magazines, videos and apps. "There are hardly any corporate media presences that rely exclusively on a print magazine anymore. References and content links to microsites, Facebook pages, blogs and apps are already standard," says Michael Höflich, Managing Director of Forum Corporate Publishing. There was also growth in the Best Cross Media Solution category. The annual reports received 23 percent more submissions than in 2010. In addition to the BCP trophies, four special prizes were awarded. The results are currently available at www.bcp-award.com. As a member of the jury, Werbewoche can already present the Swiss winners here. In 2011, the competition jury was made up of around 105 experts from journalism, art direction, marketing and corporate communications, divided into jury groups.
