Primus Verlag launches Business Traveltip magazine
With "Business Traveltip"—the magazine for business travel and frequent flyers—Primus Verlag is launching a publication for anyone who wants to get an overview of the diverse world of business travel.
The magazine, which will be published for the first time in mid-October, is aimed at planners, approvers and organizers of business trips in small and medium-sized companies as well as travel managers in large companies. It is also aimed at business travelers themselves. In the three sections "Travel", "Organize" and "Enjoy", readers are provided with market information on the relevant service providers such as airlines, rental cars, hotels and destinations. The range of topics also includes areas such as purchasing, process management and IT. Tips from experts are included as well as tests, comparisons and analyses.
Beat Eichenberger is editor-in-chief, while the Travel Media team is responsible for sales and marketing. Business Traveltip will be published four times a year with a circulation of 14,000 copies; an annual subscription costs CHF 32.
Primus Verlag claims to be the leading specialist publisher of tourism publications in Switzerland. In addition to the weekly trade magazines Travel Inside (German) and Travel Inside (French), the MIC - Meeting Industry Magazine, the publishing house also publishes the consumer magazines Traveltip (German), Traveltip (French), Honeymoontip and Cruisetip.
