Blickpunkt: KMU is now published monthly - Relaunch of the business magazine
Changes are on the horizon for the business magazine *Blickpunkt: KMU*. Key positions within the publishing organization will be filled, the publication frequency will increase, cross-media activities will be expanded, the layout will be redesigned, and the editorial concept will be revised in collaboration with Lüchinger Publishing.
After the first issue of Blickpunkt: KMU appeared in April under the umbrella of Immobilien & Business Verlag, the administrative integration of the publication into the publishing house has now been completed, according to a statement on Monday. The first major change is now on the agenda: from August 2011, the magazine will appear monthly, and from 2012, ten issues per year are planned with double issues in December/January and July/August. The content concept is also to be refreshed and more clearly aligned with the requirements of the reader and advertising market, according to the statement. René Lüchinger, owner of the specialized company Lüchinger Publishing, will be called in as editorial consultant for the new concept and will continue to provide journalistic advice to Blickpunkt: KMU after the realignment. At the same time, the entrepreneur portal Spotlightkmu.ch expanded and incorporated into the "Business from a Single Source" network of Immobilien und Business Verlag. In addition, a series of events with the working title KMU Talk is being set up and will make its debut in early 2012.
Personnel changes
As of September 1, Nadia Etzweiler will take over as publishing director at Blickpunkt: KMU, for which Dominique Hiltbrunner has been responsible on an interim basis to date. Etzweiler was most recently publishing director at Gastro Journal and Edition Gastronomique. The position of advertising manager has already been filled by Michael Enzenross, who has already worked for the German business magazine Econo and Graubünden Magazin, among others. Jasmin Schmid will remain in charge of customer service, while the successful cooperation with the external advertising marketer Cebeco will be terminated due to the newly established internal competencies.
