Study "Direct Marketing as an Economic Factor" published
The Swiss Direct Marketing Association has analyzed the industry in detail with the study "Direct Marketing as an Economic Factor". In addition to company figures, turnover and employees in direct marketing, the importance of the industry for the Swiss economy was also surveyed.
The latest study "Direct Marketing as an Economic Factor" by the Swiss Direct Marketing Association SDV makes it clear: the direct marketing industry can look to the future with confidence and self-assurance. Not only has it weathered the economic crisis very well, it is even emerging from it as a winner. This is because more and more advertisers are relying on the industry's efficient resources and are taking advantage of the unique opportunities offered by the various direct marketing channels. For the first time, electronic direct marketing channels are also included in the current study. This was reported by the SDV in a press release on Wednesday.
The study looks at direct marketing from different perspectives and thus provides a comprehensive understanding of the industry and its economic importance. Three cases of successful dialog marketing campaigns and two interviews with advertising and marketing experts round off the study. The interviews are intended to illustrate the importance of this form of advertising with a concrete, measurable response.
For the first time, electronic direct marketing channels are also included, as the report continues. They are developing in a complementary way to offline channels and are regarded as growth drivers for the entire communications industry. The study can be obtained as a digital print from the office of the Swiss Direct Marketing Association for a nominal fee of CHF 79.
