Ringier acquires majority stake in Deindeal.ch
The media company Ringier is expanding its digital online business: It is acquiring 60 percent of Deindeal.ch.
The Deindeal.ch team around CEO Amir Suissa and COO Adrian Locher has managed to establish the group buying concept among Swiss consumers within a very short time, Ringier says. As part of Ringier's expansion of its digital online business, the media company has now acquired a 60 percent stake in the business, it said. "We believe in the long-term success of the group buying model, see excellent synergies between Ringier and Deindeal.ch and have invested in the clear Swiss market leader in this segment," says Marc Walder, CEO Ringier Switzerland and Germany. Amir Suissa says: "We are very excited about the strategic partnership with Ringier. This move further strengthens our position as the clear Swiss market leader and gives us access to an even broader reach. This will benefit both deal providers and our customers."
Marc Walder becomes Chairman of the Board of Deindeal.ch. Also on the Board of Directors are Christian Unger, CEO Ringier, Michael Voss, COO Ringier Switzerland and Germany, as well as Deindeal founder Amir Suissa and Internet investor and Deindeal.ch shareholder Klaus Hommels.
Deindeal.ch has been online since March 24, 2010 and today employs over 100 people. The parties have agreed not to disclose the purchase price.
(29) and Amir Suissa (39).
