Inter-Punkt.: Lottery campaign for the young old town of Winterthur
After a successful campaign in 2008, Inter-Punkt's lottery campaign was repeated in 2011 for the City-Vereinigung Junge Altstadt Winterthur.
The 21 stores taking part in the campaign gave their customers a lucky ticket with a code when they went shopping. This code could be placed on one of the many sponsored prizes on the Junge Altstadt Winterthur website. Participants could immediately see how many people had already bet on the individual prizes - so they could estimate and increase their chances of winning. According to the press release, the second Young Old Town Winterthur lottery campaign was able to build on the success of the first: it achieved a response rate of 30 percent.
The City Association Young Old Town Winterthur is committed to promoting Winterthur's Old Town and the neighboring areas in order to create business-friendly conditions.
Responsible at Junge Altstadt Winterthur: Renato Giovanelli. Responsible at Inter-Punkt: Fabian Koch (consulting), Yves Probst (consulting), Christoph Zimmermann (graphics), Adrian Widmer (programming).
