Saatchi & Saatchi: Manor boosted with Colibris
Saatchi & Saatchi has launched an integrated campaign for Manor's summer fashion collection featuring the ManorColibri iPhone app. Under the slogan «Ile secrète,» the campaign aims to highlight the mysterious side of the Manor brand.
The Manor Colibri app can be downloaded at Manor.ch/colibri. It allows users to capture Manor Colibris anywhere in Switzerland. Each Colibri is the bearer of a promotional message. The app is accordingly designed for the long term and will continue to accompany Manor customers beyond the summer, the agency said in a statement.
In addition to the iPhone app, Saatchi & Saatchi also developed a 68-page catalog, advertisements, posters, online banners, eBoard and various POS implementations for the campaign.
Responsible at Manor: Roman A. Müller (Marketing Director), Maya Hitz (Head of Communication and Media), Ursula Steiner (Head of Art Creation), Noemi Schmid, Anne Porschien (Art Creation), Nicole Calegari (Project Management), Sabina Hollenstein, Corinne Aebischer (Assistance). Responsible at Saatchi & Saatchi: Jürg Aemmer (Creative Direction), Jota Ziogas, Chantal Ehrensperger, Urs Althaus, Wolfram Scherer, Anna Esposito (Creation), Beatrix Eichenberger, Claudio Lurati, Fabian von Rechenberg (Consulting), Pascal Schaub (Strategy), René Berzia (DTP), Numa Schmeder, Philip Mattei, Silvio Coco (App Development/ Programming), Detail AG (Image Editing and Lithography).
