Low price guarantee offered with style
With its new campaign for M-Budget, Jung von Matt/Limmat is pursuing a new strategy: instead of promoting individual products, it is staging humorous events for various target groups.
Advertising for M-Budget products is driving with a new strategy. M-Budget is moving away from single-product advertising "towards events tailored to the target group," explains Alexander Jaggy, Executive CD at Jung von Matt/Limmat. That's why the subjects of the campaign just launched feature objects that are each composed of a wide variety of M-Budget products. However, there is a meaningful use for all of the products integrated into the collage around themes such as a party, a TV night out or an excursion. "Every product that appears in the posters is not available anywhere cheaper in Switzerland," is the low price guarantee here. If there is, you can report it via a contact form on M-budget.ch - then the prices will be adjusted immediately. There are currently over 500 items in the range. According to the Brand Asset Valuator, M-Budget has been "the biggest up-and-coming brand" in Switzerland since 1995 and is one of the top twenty Swiss brands. From milk chocolate and low-fat curd cheese at the beginning, the product range has now expanded beyond food to cell phones, bicycles or Mobility cars. "M-Budget is successful because the line is not a quick fix. It was launched when not so many people were thinking about saving money and there were no foreign low-cost providers entering the country. The range therefore had time to grow slowly," says M. pan
