McCann Erickson develops nationwide campaign for Mastercard
The McCann Erickson agency has developed a nationwide, integrated campaign for Mastercard's cross-border business. It is designed to highlight the advantage of Mastercard when traveling abroad.
The integrated nationwide campaign will be on-air until the fall. The campaign includes billboards in the main Zurich area, hanging banners at Zurich Airport, bank flyers, streetcar lettering, a microsite, and in a second wave airport megaposters, online banners, airport lounges, and promotional activities.
Responsible at Mastercard Europe: Antonio Hernandez (Head of Marketing Switzerland/Austria). Responsible at McCann Erickson: Thilo Boullion (Head of Planning), Annika Seidel (Group Account Director), Dominik Laubscher (Jun. Account Manager), Folker Wrage (CCO), Sascha Borsai (Sen. Concept/Texter), Denise French (Art Direction), Sebastian Eppeler (Jun. Art Director). Media: Sarah Hammami, Oliver Nater (UM). Online: Christian Bobzin (Konsylo). Promotion: Jan Schefer, Sacha Goldstein (Goldschef&Steiner).
