Election advertising of a different kind
Anyone named Daniela may have received mail from the CVP in the last few days: a postcard with the message, «Daniela asks Daniela for her support—and thanks her very much!».
This rather unusual method is being used to promote the election of Daniela Ziegler, the CVP 3 municipal council candidate. The campaign was initiated by Daniela Ziegler and not the CVP city party, said Thomas Zellweger, Managing Director of the CVP City of Zurich, when asked by Werbewoche. Using the telephone directory, all Danielas living in District 3 were sought out and written to - with handwritten addresses. According to Zellweger, the idea itself came from a long-serving party member from District 3. No information could be given about the number of cards sent. (sh)
