Wemf: More advertisements in May as well
The Swiss press took in around CHF 147.8 million with advertisements in the month of May 2011. This represents an increase of 2.7 percent compared to May 2010, according to Wemf AG für Werbemedienforschung on Monday.
Of the 147.8 million, job ads accounted for 14.3 million Swiss francs (+ 7.0 percent). Real estate ads (CHF 4.9 million) were up 6.2 percent on May 2010, and commercial/other ads (CHF 120.1 million) were up 3.6 percent. Brochure inserts (8.5 million Swiss francs) recorded a decrease of 15.4 percent.
The net advertising revenues for the individual print media categories were as follows in April 2011:
| (million) | May 2010 (%) |
|
|---|---|---|
| Daily Press | 78,8 | +4,7 |
| Regional weekly press | 3,6 | +10,4 |
| Sunday Press | 14,5 | -7,0 |
| Financial and business press | 3,8 | +3,0 |
| General Press | 20,4 | -1,0 |
| Special press | 21,5 | +4,8 |
| Trade press | 5,2 | +5,2 |
